She is famed for her eccentric style and personality so when Lady Gaga announced she was launching a new perfume with fragrance notes of blood and semen nobody was very surprised.
What is surprising though is that her debut fragrance Fame, which contains notes of blood and semen, has become the number one best-selling women’s fragrance at Superdrug just a week after hitting the shelves.
Advanced fragrance technology means that the dramatic looking black liquid turns clear as soon as it is sprayed in to the air, and the bottle is pure Gaga: black and gold featuring gilded monster claws.
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| Best-seller: Whilst Cher Lloyd's new fragrance took the top spot over at The Fragrance Shop, Lady Gaga was Superdrug's resident hero |
This unique perfume concept has translated in to ringing tills for team Gaga, the £23.99 parfum has already sold more than both Beyonce and Madonna's fragrances did in their first week of launch.
Sara Wolverson, Superdrug beauty director said: 'Lady Gaga is a true original and she has brought something completely new to the fragrance market.
'While initial reports promised slightly scary fragrance notes the actual perfume is sophisticated, floral, addictive, moreish and sexy which paired with the black liquid and dramatic styling is truly original.
'We knew Lady Gaga would be popular but have been astounded by the rush to be the first to buy the fragrance.'
In her perfume campaign, Gaga is seen reclining with an arm behind her head, while holding the perfume in her other hand.
Scantily clad men - who have been shrunk to miniature size - are strategically placed over her body to save her blushes.
Renato Semerari, president of Coty Beauty, said: 'She is an artist that is never satisfied with the status quo - she always has this way of challenging everybody and trying to do something more, something different.'
HOW DO YOU CREATE FAME? THE SCIENCE BIT ...
This crushed-floral fragrance is characterised by its unique black formula that turns invisible when airborn, The mix of opulent ingredients includes poisonous flower Belladonna, sweet honey drops, saffron and apricot.
The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology and has a unique structure called the "push-pull technology," where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy.
The scent is built around three main accords: dark, sensual and light.
The rich floral layers of crushed Tiger Orchid & Jasmine Sambac work together to create a fragrance of floral and fruity elements.
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